ICEcare on your mobile phone could save a life... yours or someone you know!
Is Social Media a Fad?
Corporate citizenship is about a new contract between business and society, a vision of partnership between different sections of community,
which allies profitable companies with healthy communities because what happens to societies happens to business.
Show your customers and your community you care:
ICEcare is an ideal platform for companies and organizations to express their appreciation for their customers, employees, vendors, shareholders
and community. ICEcare can be branded and provided to your customers to promote loyalty, increase corporate citizenship and facilitate charitable
giving. Offering a mobile application designed to help someone in a time of need makes an impact at a very personal level. Saving lives and
preparing for emergencies/disasters are a universal need; making ICEcare appealing to virtually everyone.
Open new sales and marketing channels to your customers:
Today's shoppers are hyper-connected and never leave home without their mobile phones. More importantly, they are using their mobile phones
to make informed purchase decisions. According to one survey, nearly a quarter of US shoppers with mobile phones used them while shopping.
65% of that group got an opinion about a product and, more often than not, that opinion encouraged them to buy the item.
From an efficiency standpoint, mobile-marketing initiatives need little incremental infrastructure, which makes them inexpensive and easy to
scale. They can be made incredibly relevant and drive direct, two-way interaction with the brand. Mobile campaigns that let consumers opt in
are also great for CRM. Furthermore, by going direct to the consumer, mobile campaigns allow brands to have more control over their messaging
than traditional in-store displays.
Customers are using their mobile phones to "phone a friend" and get trusted opinions before purchasing the product. This is the next
generation of word of mouth (viral) and it is happening in-store, in real time. Apple iTunes app store now has over 1400 shopping apps
available for the iPhone allowing shoppers to browse product reviews and compare prices, all while standing in your place of business.
Consumers are two and a half times more strongly influenced by fellow customer reviews than by a salesperson's advice.
ICEcare Branding Advantages:
ICEcare offers brand advertisers the ability to reach their addressable mobile audiences, that’s 91% penetration in the USA and 60% worldwide (4.6B total handsets)
Your recipients can sign-up for ICEcare from your business website
Your brand name/logo is placed prominently on ICEcare mobile application launch page
Brand the outside of your recipients mobile phone via ICEcare sticker (patent pending)
ICEcare can be customized (features/services, appearance, etc.)
Provide information about your business on your recipients mobile phone
Take your customer loyalty programs mobile, offering unparalleled targeting and personalization
Where is your nearest store? And how do I get there?
Where can I buy one of your products right now? Driving consumers into a store immediately
One tap option for your customers to call your pre-identified numbers
One button press to connect with your corporate website
Options to extend business process services integration
Communicate with your customers locally or nationally to support causes that are important to your community
Facilitate mobile charitable giving (see our Non-Profit page for more details)
Corporate Disaster Program Solutions:
If your company has a disaster preparedness program in place or is looking to create one, it makes sense to consider ICEcare as a key component
to such a plan. For more information or to discuss tailoring a program to suit your company's needs, please contact us.
ICEcare offers superior messaging capabilities:
We are all familiar with standard SMS message approach – you have 160 characters, including spaces and punctuation to convey your message to
the consumer. . SMS is plain black & white text. Rich Text allows for basic formatting; bold, italics, underlines, alignment, color and photographs.
With SMS, marketers routinely engage in all sort of natural and, often times, unnatural abbreviations to fit their message into 160 characters.
You’ve seen SMS messages such as this:
Come 2 Tony’s Pizza @ Main Mall. This wk only, $2 off pep & mush pizza. See u there.
Msg&Data rates may apply. Reply HELP for info. Reply STOP to end."
Marketers do this with SMS because they must; they also know that SMS does not elicit strong actionable emotions. Multimedia messaging creates
strong emotions which is the most important aspect in all advertising. Emotions make people react in ways plain text never will. Now marketers
are moving to MMS to get full multimedia effect. Multimedia has the ability to fully articulate their message, brand, product, call-to-action
and anything else they would like to convey, however MMS is not actionable.
What do we mean by actionable? Think about interactive, staying inside of the message to complete a transaction or process. With SMS and MMS, you
have to leave the message and/or application to make a purchase. ICEcare permits the action you want the recipient to make right inside of
the message/ad; the recipients react on the emotion immediately and seamlessly.
Rich media has raised the standard for advertising online and in mobile. Marketers want and are starting to expect the ability to deliver engaging,
targeted and interactive (actionable) experiences with their consumers across all platforms. With ICEcare, marketers have more options than with
other forms of messaging in use today.
ICEcare Messaging Advantages:
Ability to deliver message content in full HTML5 (video, pictures and text)
